jmelewis's posterous

Libertylondongirl (Twitter, blog)

LibertyLNDNgirl oozes class from every one of the 140 possible characters she chooses to offer her 11000 odd fashion people twitter followers at that moment.

An excellently timed and entertaining campaign, she gives a compelling insight into the international fashion world, and leads visitors to her effortlessly elegant blog, which just makes me feel like walking down to Bond Street and blowing my millions on Hermés scarves this minute.

Reinforces my happy belief in style over substance.

http://twitter.com/LibertyLndnGirl

Malarkey (twitter)

Andy Clarke is who I would say changed my approach to web design.
Kind of one of the UK web design rock stars (er..that would be an interesting evening) he's been using twitter successfully for longer than most, with regular opinionated tweets that provoke, educate and entertain.
Currently nudging 10000 followers. Which for an essentially non-showbiz techie, is pretty impressive.

http://twitter.com/malarkey

Vicki McLeod (FB, twitter)

Vicki McLeod knows her marketplace, the British expat community of Mallorca and Spain, (she will probably correct me here) and has cleverly built a Facebook following based on what she knows: expats flock together, and love to feel involved in a chatty loop, part of the gang. Vicki sets her tone in a friendly pally manner, and has grounded herself as the 'girl to know in Mallorca' with a Facebook profile that is so many times the hub of information in her social arena, out-doing the so called 'proper' info websites for immediate news, advice, jobs, links, hints, tips and gossip.
How she crams it in is anyone's guess.

http://t.co/LRMFyN5

http://twitter.com/phoenixmediavic

Lots Road Auctions (FB)

Here's an example of a small business using facebook absolutely right. Chelsea auctioneers of all things unique and datey, Lots Road Auctions, with PR guru Andrew Derrick (Socrates International) has built a loyal following of LRA's customers by issuing extremely well written, informed design based product/offer comment on a weekly basis, plopped right into peoples walls, just the right amount not to be annoying. Which as we all know is the key to Facebook. And it's perfect for LRA's Gucci wearing ladies who lunch and jeep driving Fulham decorators for whom twitter would be far too techy.

FB: Lots Road Auctions

http://www.facebook.com/home.php?sk=lf#!/profile.php?id=100000345259007&ref=ts

Sophy Robson (twitter, blog)

Sophy is an example I've used many times to clients when they ask: "I'm a one-man band with a niche skillset, how to I digitally market myself?"

A shit-hot nail girl, her job is to paint nails nicely. But the point is, she uses an entertaining, well timed twitter campaign to lead people to her excellently edited blog, which forms her website, with a cool design (but not too cool) and just the right amount of extra content to keep you reading, even if you are a bloke for whom nails are slightly low on his list of daily priorities.

Definitely the coolest nail girl in town.

http://twitter.com/sophynails